Privacy Policy

Aperio Scale ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our services.

1. Information We Collect

We collect information you provide directly to us, including:

• Contact information — your name, email address, and any details you share when booking a strategy call or contacting us
• Business information — details about your business, YouTube channel, and goals that you share during consultations
• Usage data — information about how you interact with our website, including pages visited, time spent, and referring URLs
• Technical data — IP address, browser type, operating system, and device identifiers collected automatically when you visit our site

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve our services
• Schedule and conduct strategy calls and consultations
• Respond to your inquiries and communicate with you about your engagement
• Send you service-related emails and program updates (you may opt out at any time)
• Analyze website traffic and usage to improve our content and user experience
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Third-Party Services

We use the following third-party services that may process your data:

• Cal.com — for scheduling strategy calls. Cal.com's own privacy policy governs data collected through their booking system.
• Google Fonts — for typography on our website. Google may collect basic usage data when fonts are loaded.
• Email communication tools — for sending program updates and responses to inquiries.

We encourage you to review the privacy policies of any third-party services you interact with.

4. Cookies

Our website uses minimal cookies. Specifically:

• Functional cookies — we store your display preference (e.g., color mode) in your browser's local storage. No personal data is transmitted.
• Google Fonts — loading web fonts may set cookies via Google's CDN. These are technical cookies required to serve the fonts.

We do not use advertising cookies, cross-site tracking, or behavioral profiling cookies. You can disable cookies through your browser settings at any time.

5. Data Retention

We retain your personal data for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specifically:

• Consultation and program data is retained for up to 3 years after your last interaction with us
• Email correspondence is retained for up to 2 years
• You may request deletion of your data at any time (see Section 7)

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights (GDPR and Other Applicable Law)

Depending on your location, you may have the following rights regarding your personal data:

• Access — the right to request a copy of the personal data we hold about you
• Correction — the right to request correction of inaccurate or incomplete data
• Deletion — the right to request deletion of your personal data ("right to be forgotten")
• Portability — the right to receive your data in a structured, commonly used format
• Objection — the right to object to certain processing of your personal data
• Restriction — the right to request restriction of processing in certain circumstances

To exercise any of these rights, please contact us at hello@aperioscale.com. We will respond within 30 days.

8. Children's Privacy

Our services are intended for adults (18 years or older) operating businesses. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the "Last updated" date at the top of this page. Continued use of our services after changes are posted constitutes your acceptance of the revised policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

• Email: hello@aperioscale.com
• Website: aperioscale.com